This paper argues that website plays an important role in modern nonprofit organizations in order to disseminate their information to the supporters. Clear, accessible layout of the web site can always increase the level of awareness and get more donors and supporters.
Continuing this blog post, I will define the major components that would comprise a more interesting nonprofit web development so that the community of supporters will always feel connected with the efforts of the nonprofits.
So, continue reading before you look for website development in New York.
Findability And Usability: Navigation
Yet another important criterion that can be mentioned within the frameworks of nonprofit web development is navigation. They should be able to have easy access to information pertaining to the goals, and objectives of the organization and some of its key accomplishments.
Splitting the website into such sections as “About Us”, “How to Join”, “Working”, and “Donation” can be helpful for users and they will not get lost for minutes searching for the necessary data.
This can be achieved through the employment of simple graphical and textual interface as well as the logical flow of the menus. Moreover, the utilization of search and breadcrumb operations can be improved to increase the level of navigation.
Attractive Graphics And Images
With regards to supports targeting audience on a nonprofit site, high quality visuals are pivotal. Many people find it easier and quicker to watch a photo, a video or browse an infographic than to read text.
That is why the images and videos with real people and their suffering, related to the cause, can help to wake up the emotions and make people act.
Thus, work with visuals and its combinations with written texts much more engaging, and thus memorable, when guarantees the final result both from a perspective of visual pleasure of viewers and from a perspective of means’ optimization.
Persuasive Call-To-Actions
A web development of nonprofit requires clear and persuasive call-to-actions (CTAs) on the website. CTAs prompt the users into some kind of call to action, whether it is to donate, sign a petition, or to volunteer.
In general, CTAs should be placed at easily noticeable areas, and should not be hidden within a website’s page; moreover, the text should be clear on what specific action is expected from users.
Other tips include the following: making use of verb-based language, and making use of contrasting colors and currently creating a feeling of urgency.
Social Proof
Integrating social proof into nonprofit web development is very effective way to boost the overall engagement levels. Social proofing is an aspect of social psychology whereby individuals adapt their behavior and far patterns to those of the group.
This can be done in the form of customer and client testimonials, organization and cause success stories, supporters’ stories, and the development of the Hall of Fame based on case studies.
The organization can also support its claims about impact and credibility by revealing various counts including the number of supporters and donors as well as volunteers.
Mobile Responsiveness
As the popularity of using mobile devices to access the internet grows, nonprofit websites need to be responsive. A mobile-responsive site created by best web development firms is one that is capable of compiling the layout and design of a site depending on the size of the device in use.
This assures that the users have an easy and convenient way to access internet and other uses on the devices. Making the site mobile friendly can enhance the click through-rate, its traffic and also popularity leading to high supporter participation.
Nonprofit organization must remain conscious to ensure they are able to adopt with the new developments in technology and web development.
Conclusion
To sum up, everyone should hire the services of the nonprofit web developer in order to establish interaction with the supporters and portray the mission of their organizations.
There are no complex actions nonprofit organizations have to take except the following; Navigation, a beautiful design, persuasive CTA features, social proof, and mobile-friendly website, nonprofit organizations will achieve their mission in the online world.
The role of a website can therefore be to attract new supporters to the cause, motivate those already involved and consequently, enhance the success of the cause.
