The trend of ecommerce sales is rising each year, but the market share remains highly competitive. Choosing a business and making it successful online is not easy for any company; therefore, it requires the adoption of various digital marketing strategies.
The focus for this post will be five areas where modern ecommerce brands can make use of emerging technologies and strategies to grow their customer base, boost sales, and establish a stronger foothold in the online marketplace.
Focusing on video, personalization, social commerce, influencer marketing, and mobile optimization gives ecommerce retailers a solid roadmap to the future. So, continue reading before you look for non profit marketing companies.
Apply Video For Enhanced Interaction
Video content allows ecommerce brands to introduce products, communicate with customers, and increase interaction. New technologies such as shoppable video and live stream shopping make it possible for the viewer to purchase the highlighted products.
The brands that are making useful how-to and vlogs, establish authority and rapport with the potential buyers. In addition, product videos shared on platforms such as TikTok.
They allow retailers to reach out to specific populations and boost shares and conversions. Video will only become even more valuable for ecommerce, which means that it is high time to develop a video marketing strategy.
Personalization For More Relevant Experiences
Now, broad-spectrum communication is not sufficient in the present-day business environment. Consumers want to get recommendations that are unique to their needs and wants and receive content that is more relevant to their buying patterns.
Whether it’s serving up the best products for each user or sending out the follow-up email based on user activity on the site, personalization increases conversion rates at every step.
Retailers must ensure the use of personalization engines and more importantly, they should always experiment and improve the new facets that include specific push notifications through apps and browser extensions.
Embrace Social Commerce
Social commerce should be embraced as it is proved to be powerful tool with a significant impact in enhancing organizations’ performance. Instagram and TikTok, the new generation of social networking services, have created a purely new type of purchase.
Thus, social commerce is based on the idea of the discovery and purchase of products through user-generated content and influencer endorsement.
Smart ecommerce brands are directly integrating checkout through the dominant social media platforms and partnering with nano and micro influencers in the relevant niche to share the products.
Incorporate Influencer Marketing Into Your Strategy
Influencer marketing by non profit marketing agency is an emerging technique that has turned into one of the biggest growth prospects for ecommerce brands.
Especially for a startup ecommerce business, sending some samples of their products to targeted micro influencers that have an active audience can at times, perform better than paid social media ads.
Ecommerce marketers need to establish long-term relationships with influencers who share the same vision and can align themselves with the product and brand message.
Mobile User Friendly
Considering that smartphones account for more than 50% of online retail sessions, it is necessary to focus on mobile. Mobile-friendly optimization of web pages for important parameters such as loading time, simplified navigation menu, special offers, and smooth check-out procedures are crucial.
Another advantage of using ecommerce apps is that these allow continuous improvements of user experience while also enabling push notifications. Still, retailers should not neglect the pre-technology generation groups and remain mobile and desktop friendly.
Moving forward, the application of AR and AI in mobile platforms will create new ways of interacting and supporting consumers. As technology advances, being flexible and forward-thinking with mobile will benefit ecommerce brands.
Conclusion
It is important for brands to be able to leverage on the new technologies and platforms that are available today in order to succeed in ecommerce. Video, personalization engines, influencer collaborations, and mobile commerce help retailers offer the new experiences expected by contemporary customers.
Such an approach helps manage each opportunity holistically, thus handling the overall approach. Adherence to the following best practices will ensure that any ecommerce business planning for long-term growth will be ready for the future.
In conclusion, the introduction of new strategies requires brands to experiment, gain feedback and iterate at the speed of technology.
