Social media is an essential part of any modern marketing strategy. However, it can also be incredibly time-consuming to manually create and share content across multiple platforms.
That’s why many social media marketing agency vancouver rely on automation to streamline their efforts.
As a solopreneur or small business owner, you may not have the resources of a large agency. But with the right tools and tactics, you can automate many of your social media tasks like the pros.
Here are some automation strategies you can implement right away to elevate your social media marketing.
Schedule Your Posts in Advance
One of the most basic yet effective forms of automation is scheduling your social media posts in advance.
Rather than manually posting each day, use a social media management platform like Hootsuite or Buffer to schedule posts for days, weeks, or even months ahead of time.
This allows you to save time by creating content in batches instead of on the fly each day.
It also ensures your accounts remain active even when you’re too busy to post manually. You can get very granular with scheduled posting, specifying the day, time, platform, and other details of each post.
Automate Your Content Curation
Content curation is a great way to fill your social media queues with high-quality content, even if you don’t have time to create original content from scratch every day.
Social media automation tools can simplify and streamline finding and sharing curated content.
For example, BuzzSumo lets you search for trending articles around specific keywords or topics.
You can then use a social media scheduler to automatically share these links on your accounts on a set cadence.
This provides your followers with a steady stream of relevant curated content without hardly lifting a finger.
Let AI Craft Captions and Copy
AI copywriting tools are getting incredibly sophisticated. Depending on your budget, you can utilize AI tools like Jasper or Copy.ai to automatically generate social media captions, post text, and other copy.
While AI-generated copy still requires some human oversight, these tools can churn out initial drafts at scale, which you can then tweak as needed before scheduling or posting.
This can help you quickly create hundreds of unique, engaging posts that feel authentic.
Automate Hashtag and @Mention Research
To maximize engagement and reach, you need to use relevant hashtags and @mentions in your social posts.
However, researching the best hashtags and accounts to mention can be a constant struggle.
Let automation tools like RiteTag and Socialert do the heavy lifting for you. Connect your social profiles, and they’ll identify your audience’s interests and the top-performing hashtags and accounts in your niche.
This data gets stored for easy access when you’re creating and scheduling posts.
Leverage Bots for Follows/Unfollows and Engagement
Bots get a bad reputation, but they can automate necessary yet repetitive social media tasks.
For example, tools like Social Jumper can automatically follow or unfollow accounts based on specific criteria like follower count, engagement rate, and interests.
Social media chatbots can also carry on basic conversations by responding to common comments, questions, and messages.
They can acknowledge new followers, surface popular content, provide contact information, and more. Thoughtfully implemented chatbots take over the grunt work of social engagement.
Track ROI and Learn from Top Posts
Of course, even the most automated social strategy requires measuring results and optimizing based on what works.
Social media automation tools like Sprout Social and Sendible enable you to track engagement across your accounts.
Review your top-performing content and posts driving the most clicks or conversions. Then refine your automation strategy to double down on what resonates with your audience.
This data-driven approach is used by the most successful social media marketing agencies to fuel continuous improvement.
